About the AdExchanger Awards
The AdExchanger Awards are designed to celebrate the top innovators in the advertising and marketing community who have made significant impacts on the industry. As an early stage technology company, being named a finalist is a notable accomplishment for Above Data, as the selection process is highly competitive and rigorous, ensuring that only the most deserving companies are recognized.
Above Data’s Technology
Above Data is building a Semantic Layer for consumer data that bridges the gap between raw data and business value.
It’s our belief that any solution dealing with consumer data must start with privacy and compliance, as this dictates what the data may be used for. In early 2024 we created the industry’s first AI-based audience screener that automatically detects sensitive data for media and data platforms. AdExchanger has recognized this solution as a finalist in its Privacy Technology category. This category recognizes companies that excel in safeguarding consumer data while enabling data-driven marketing strategies. This nomination highlights our commitment to developing technology that not only enhances data utility but also ensures compliance with the growing landscape of privacy regulations.
Above Data’s solutions build on this privacy foundation to provide AI-powered capabilities that automate classification of raw data, translate raw and structured data sets between different product, content and audience categories, and unlock business value from complicated and inconsistent data. For this suite of solutions, AdExchanger has also recognized Above Data as a finalist in the Best Data Technology category. This category recognizes innovative platforms, tools, or technologies that significantly enhance the use, management, and application of data in digital advertising. This award focuses on solutions that demonstrate exceptional performance in areas such as data collection, integration, analysis, targeting, and measurement.
Privacy Tech: The Importance of Compliance and Responsible Data Use
As state privacy laws continue to evolve across the U.S., the responsible use of consumer data has never been more critical. Companies are facing increasing scrutiny to ensure that data practices comply with regulations such as the California Consumer Privacy Act (CCPA) and the Virginia Consumer Data Protection Act (VCDPA). At Above Data, we understand the importance of balancing innovation with compliance, and we are committed to building solutions that prioritize consumer privacy and trust. Our privacy technology empowers businesses to easily and accurately make data usable, in this case by recognizing what data may be “sensitive” and so require a heightened level of scrutiny prior to utilization.
What This Means for Above Data
Being named a finalist in the AdExchanger Awards is a significant achievement for us that reflects our efforts to provide innovative solutions that drive measurable results for our clients. This recognition validates the hard work of our team and reinforces our position as a leader in the industry.
The winners will be announced at the upcoming AdExchanger Awards Gala during PROGRAMMATIC I/O in New York City. We are honored to be recognized alongside other industry leaders and innovators. This nomination serves as a springboard for future possibilities and reinforces our commitment to driving innovation in the digital marketing landscape.
Thank You!
We want to extend our heartfelt thanks to AdExchanger for this recognition and to our clients, partners, and team members who have contributed to our success. We also congratulate all the other finalists and look forward to celebrating with the industry’s best and brightest at the upcoming gala.