Resources

Unlocking the Power of AI-Ready Data: Insights from the Benchmark AdTech Symposium
Discover key insights from the recent Benchmark AdTech Virtual Symposium where Above Data and Horizon Media leaders discussed the critical importance of AI-ready consumer data, addressing data fragmentation challenges and showcasing innovative solutions that enhance marketing effectiveness and ROI.

Powering AI-Driven Marketing with LiveRamp: Above Data’s Role in Making Consumer Data Actionable
Above Data is partnering with LiveRamp to eliminate data friction and make consumer data AI-ready from the start. By combining semantic enrichment with LiveRamp’s identity infrastructure, we’re helping organizations transform raw data into structured, privacy-compliant assets—ready for action.

How Above Data is Making Data AI-Ready — Bob Lord’s Perspective
Discover how Above Data is transforming AI-ready data, as shared by Bob Lord, President of Horizon Media.

AI is Moving Fast – Is Your Data Keeping Up?
Generative AI is advancing at breakneck speed, transforming industries and redefining how businesses operate. But while companies rush to integrate AI into their workflows, a fundamental problem is emerging: the quality of the data powering these models isn’t keeping up.

Why Sensitive Data is the Compliance Priority of 2025
As businesses prepare for 2025, a wave of new state privacy laws is set to redefine the landscape of data compliance. These regulations, including Maryland’s recently enacted privacy law, are raising the bar on how organizations handle data that they classify as personal and sensitive. In a heightened regulatory environment, companies that fail to act may face steep penalties, reputational damage, and operational setbacks.

Above Data Named Finalist in the 2024 AdExchanger Awards: A Recognition of Innovation and Excellence
We are excited to announce that Above Data has been selected as a finalist in the 2024 AdExchanger Awards in two categories! This recognition underscores our dedication to developing cutting-edge technologies that not only enhance data quality and usability but also prioritize consumer privacy and regulatory compliance.