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Navigating the Wave of State Privacy Laws: Unpacking the Impact on Digital Advertising and Sensitive Data
In the ever-evolving landscape of digital advertising, the year 2023 marked a significant turning point with the implementation of new state privacy laws. California, often a trendsetter, led the charge, and soon after, Colorado, Connecticut and Virginia followed suit. As of December 31, 2023, Utah added its name to the list, reshaping the digital advertising landscape with implications far beyond these states’ borders.