Powering AI-Driven Marketing with LiveRamp: Above Data’s Role in Making Consumer Data Actionable
Above Data is partnering with LiveRamp to eliminate data friction and make consumer data AI-ready from the start. By combining semantic enrichment with LiveRamp’s identity infrastructure, we’re helping organizations transform raw data into structured, privacy-compliant assets—ready for action.
Why Sensitive Data is the Compliance Priority of 2025
As businesses prepare for 2025, a wave of new state privacy laws is set to redefine the landscape of data compliance. These regulations, including Maryland’s recently enacted privacy law, are raising the bar on how organizations handle data that they classify as personal and sensitive. In a heightened regulatory environment, companies that fail to act may face steep penalties, reputational damage, and operational setbacks.