Above Data Welcomes Industry Executive Luke McGuinness

Above Data proudly announces the formal addition of Luke McGuinness, a seasoned professional in data, measurement, privacy, and adtech, to its leadership. With extensive experience in marketplace businesses and B2B SaaS, Luke brings valuable industry insights and expertise to drive the next wave of innovation at Above Data.

Previously, Luke and Above Data’s CEO, Ben Webb, worked together to build the LiveRamp Data Marketplace. They are uniting once again with a shared vision for how Above Data’s AI/LLM capabilities can be applied to deliver innovative solutions in the data-driven marketing industry.

What Lies Ahead in 2024: Our Vision for Applied AI

Luke McGuinness brings a forward-thinking perspective about the data and advertising ecosystem and the potential of AI technologies to drive massive innovation. Above Data views 2024 as a pivotal year when the promise of AI will truly begin to meet the enterprise. Luke’s expertise, coupled with Above’s proven AI technologies, will enable Above Data to help companies in the data ecosystem apply AI-powered solutions to deliver tangible business outcomes.

Luke has played key roles in shaping several successful ventures in the data-driven marketing industry. His experience includes commercial, product and operational expertise with companies in and around consumer data and marketing. From roles leading the Data Marketplace at LiveRamp to spearheading new products in Linear/CTV data products at TVision and executive leadership in retail media at Swiftly, Luke brings a wealth of executive-level experience in driving innovation.

Shared Goal of Driving Innovation, With A Head Start 

Luke joins Above having spent considerable time getting to know its capabilities and having observed how far ahead Above Data has been in employing LLMs to solve data problems. With Above Data’s technology, AI expertise and training data, he views Above Data as an ideal place to drive innovation in data-driven marketing.

Welcome to Above Data - where data expertise meets innovation!